OUR STORY

A Legacy of Love, Strength, and Vision

Bejaan Resorts offers more than a luxury retreat. It is a tribute. The resort carries the name of a remarkable woman known lovingly as “Bejaan” by her children. The beloved late mother of Sardar Aman, Bibi Noor Aman, Rahmat Aman, Anwar Aman, and Afzal Aman, “Bejaan” was a woman of immense strength, poetic grace and visionary spirit. A horse rider, a storyteller, and a woman whose words flowed like poetry. She left behind not just memories, but a legacy rooted in warmth, endurance, and elegance.

Built in her honour, Bejaan Resorts reflects the qualities that defined her life. Every detail, from the flowing rivers and grand terraces to the curated interiors and cultural sensibilities, pays homage to her spirit. Her love for the land, passion for beauty, and strength of character now live on through every brick, beam, and blossom of Bejaan Resorts.

Bejaan Resorts is not just a structure. It is a journey shaped by the values she embodied. Guests who walk through its halls are not simply visitors, they are participants in a timeless story of love, nature, and resilience.

FOUNDER'S VISION

My vision for Bejaan Resorts was to create more than just a luxury destination. I aspired to build a place where nature, culture, and heartfelt hospitality exist in perfect harmony. Bejaan Resorts stands as a world-class retreat that reflects the breathtaking beauty of Pakistan’s Chitral region while honoring its deep-rooted traditions and heritage. At its heart, the resort is a tribute to my beloved mother, Bejaan, a woman of extraordinary strength, compassion, and grace. Her spirit lives on through every carefully designed space and thoughtful detail, from locally inspired cuisine to eco-conscious design and guest experiences. Bejaan Resorts is not only a symbol of refined hospitality but also a sanctuary shaped by love, purpose, and a commitment to excellence, sustainability, and cultural preservation.

Elegance with
purpose

Bejaan Resorts embodies understated luxury, where refined design, thoughtful service, and scenic harmony come together to create a truly elevated experience rooted in meaning, not excess.

Sustainability
at Heart

We are committed to preserving the natural beauty that surrounds us. From eco-conscious architecture to responsible water treatment, every aspect of Bejaan Resorts is designed with environmental stewardship in mind.

Authenticity in
every detail

Inspired by Chitrali heritage and traditions, our spaces, cuisine, and experiences reflect the soul of the region. We honor the past while embracing the standards of global hospitality.

Hospitality
with soul

At Bejaan Resorts, guests are more than visitors. They are family. We create warm, personal connections and design every stay to leave a lasting impression on the heart, not just the itinerary.

Careers