Bejaan Resorts and South Air (Pvt.) Limited have entered into a strategic partnership aimed at strengthening air connectivity to Chitral and supporting the long-term growth of tourism in one of Pakistan’s most remarkable mountain destinations.
The strategic partnership has been formally signed in Islamabad by Anwar Aman, Founder & Owner of Bejaan Resorts, and Nishat Fatima, Chief Executive Officer of South Air, in the presence of the Chairman of South Air, senior representatives of both organizations, invited guests and members of the media.
At the heart of the partnership is a shared commitment to support regular air connectivity between Islamabad and Chitral five days a week, giving travelers greater accessibility, convenience and confidence when planning visits to the region.
The partnership is intended to go beyond a conventional commercial arrangement. Bejaan Resorts and South Air share a broader objective of helping position Chitral as a premier year-round tourism destination while improving the connectivity needed for sustainable tourism and regional economic development.
The partnership is intended to go beyond a conventional commercial arrangement. Bejaan Resorts and South Air share a broader objective of helping position Chitral as a premier year-round tourism destination while improving the connectivity needed for sustainable tourism and regional economic development.
Chitral offers an extraordinary combination of natural beauty, cultural heritage, mountain landscapes and warm hospitality. Improved and more consistent air access can help unlock its tourism potential and create wider economic opportunities for local communities.
By bringing together South Air’s regional aviation ambitions and Bejaan Resorts’ investment in luxury, culturally rooted and eco-conscious hospitality, the partnership seeks to contribute to a stronger tourism ecosystem for Chitral.
“Our vision has never been limited to building a resort. We want to help build Chitral as a destination. Reliable air connectivity is one of the most important foundations for achieving that vision. This partnership with South Air represents a meaningful step toward making Chitral more accessible to travelers from Pakistan and, ultimately, from around the world.”
“Tourism succeeds when the entire region succeeds. Better connectivity can support hotels, restaurants, tour operators, guides, artisans, small businesses and local communities throughout Chitral. We believe this partnership can become an important catalyst for responsible and sustainable tourism development.”
“South Air’s vision is centered on connecting communities and destinations that deserve stronger air access. Our strategic partnership with Bejaan Resorts reflects that mission. Chitral is one of Pakistan’s most remarkable destinations, and we look forward to working together to improve connectivity and help unlock its tourism potential.”
The partnership reflects a shared belief that improving access to Chitral can generate benefits far beyond the hospitality and aviation sectors. Increased tourism can support employment, entrepreneurship, local supply chains, cultural preservation and greater national and international awareness of Chitral.
Bejaan Resorts is a luxury hospitality destination in Chitral built around nature, cultural authenticity, sustainability and world-class hospitality. Its vision is to provide an exceptional guest experience while contributing meaningfully to the development and positioning of Chitral as a leading tourism destination. Bejaan Resorts will feature 104 guestrooms and suites, comprising seven Governor Suites, two Presidential Suites, 71 Executive Rooms, and 24 Twin Rooms. Every room and suite will feature a private balcony, offering stunning panoramic 360-degree views of Chitral’s extraordinary mountain landscape. The resort will also feature a banquet hall with capacity for more than 500 guests, dedicated business meeting rooms where companies can conduct meetings and events, a business center, and a health club. Leisure and outdoor experiences will include a panoramic infinity swimming pool, a glacier-water dip, Bejaan River rafting, and guided nature walks, bringing together business, wellness, adventure, and the natural beauty of Chitral in one destination.
South Air (Private) Limited is a Pakistani regional airline focused on accessible, reliable and comfortable domestic air connectivity, with an emphasis on connecting major centers with underserved and emerging destinations across Pakistan.
